Enable Change Identitas Merek dening Squared

Karya Enable Change Identitas Merek dening Squared minangka pemenang sing diajeni banget saka A' Design Award Wesi 2022 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2022

Enable Change Identitas Merek

dening Squared

Klien: Isabelle Laporte

Pemenang A' Design Award Wesi ing Kategori Grafis

13,866

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #140542

Temokake Saiki Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Enable Change Identitas Merek

Enable Change minangka identitas merek sing digawe kanggo profesional sing kerja ing manajemen owah-owahan. Identitas iki nggunakake pendekatan minimal, kombinasi tipe sing tegas lan siji warna sing cerah. Simbol logo nggabungake inisial I lan L karo simbol tanpa wates, sing nggambarake inklusi. Jinis huruf dipilih kanggo nggambarake owah-owahan, kanthi wangun sing berkembang lan transisi sing lancar antarane goresan kandel lan tipis. Skema warna dikurangi lan gaya grafis kasebut flat. Desain lan pangembangane mbutuhake watara rong sasi ing taun 2021.

Pangakuan

Babagan A' Design Award Wesi

Enable Change Identitas Merek menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Enable Change Identitas Merek dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Enable Change Identitas Merek diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tag: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Teknologi Produksi: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Tantangan Desain: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Riset: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspirasi: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Durasi Proyek: The design and development of this brand identity took around 2 months in 2021.
Alur Operasi: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Anggota Tim: Creative Director - Yana Okoliyska