Biblioteche di Roma Identitas Merek by Ragu Communication

Biblioteche di Roma Identitas Merek by Ragu Communication is a highly esteemed winner of the very prestigious 2022 A' Design Award Emas in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

EmasGrafis· 2022

Biblioteche di Roma Identitas Merek

by Ragu Communication

Client: Sistema Biblioteche di Roma

A' Design Award Emas Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #140666

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Colors

The Design

About Biblioteche di Roma Identitas Merek

Biblioteche di Roma yaiku identitas merek sing digawe kanggo jaringan perpustakaan umum ing kutha Roma. Identitas iki nandhani mangsa taun kaping selawe sistem perpustakaan lan dimaksudake kanggo ngungkapake inovasi lan aksesibilitas. Logo historis nuduhake buku sing ditutup lan sumeleh miring. Simbol anyar nuduhake buku sing kabukak sing uga bisa diwaca minangka aksara sepisanan saka jenenge. Tandha grafis kasebut resik lan esensial. Identitas iki ditrapake ing sistem alat tulis, titik kontak digital, pariwara, media njaba ruangan lan papan penunjuk.

The Recognition

About the A' Design Award Emas

Biblioteche di Roma Identitas Merek menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Biblioteche di Roma Identitas Merek dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Biblioteche di Roma Identitas Merek nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
Dimensions & Packaging: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
Tags: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Production Technology: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Design Challenge: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Inspiration: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Project Duration: The project began in Rome in January 2021 and was delivered to the client in April 2021
Operation Flow: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Patents: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
Team Members: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
Image Credits: Ragu Communication