Karya Pakka Coffee Shop Identitas Merek dening Sersen Shenzhen Brand Consulting minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2023 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2023

Pakka Coffee Shop Identitas Merek

dening Sersen Shenzhen Brand Consulting

Klien: Pakka Coffee Shop

Pemenang A' Design Award Perunggu ing Kategori Grafis

11,154

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #142456

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Pakka Coffee Shop Identitas Merek

Pakka Coffee Shop minangka identitas merek kang digawe kanggo kedai kopi ing Shantou, China. Desain iki nggabungake tulisan tangan karo skema warna kontras yaiku biru lan oranye. Tulisan kang santai kasebut kainspirasi saka graffiti lan street art, dene paduan warnane nuduhake gaya retro Amerika. Sistem visual kang prasaja iki njaga citra merek tetep manunggal lan gampang dikenali ing macem-macem media. Identitas iki nduweni tujuan kanggo ngubungake budaya kopi karo panguripan saben dinane, sarta narik kawigatene para pelanggan enom kang nduweni ketertarikan marang street fashion.

Pangakuan

Babagan A' Design Award Perunggu

Pakka Coffee Shop Identitas Merek menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Pakka Coffee Shop Identitas Merek dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Pakka Coffee Shop Identitas Merek nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Tag: LOGO, Brand Image, Coffee culture, Street culture, American style
Tantangan Desain: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
Riset: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Inspirasi: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Durasi Proyek: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Alur Operasi: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

Wacanen Siaran Pers

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