Karya Italian Capital of Culture Logo Lan Kampanye Peluncuran dening Akomi minangka pemenang sing diajeni banget saka A' Design Award Perak 2023 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerakGrafis· 2023

Italian Capital of Culture Logo Lan Kampanye Peluncuran

dening Akomi

Klien: Municipalities of Brescia and Bergamo

Pemenang A' Design Award Perak ing Kategori Grafis

31,927

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #143502

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Italian Capital of Culture Logo Lan Kampanye Peluncuran

Siji logo sing dienggo bareng karo rong kutha sing beda-beda (Bergamo lan Brescia, digabung dadi taun 2023 Ibukutha Budaya Italia) sing diilhami dening budaya pop lan dirancang kanggo berkembang sajrone wektu. Geometri sakabehe adhedhasar mlengkung unsur linier kanthi kekandelan konstan, diilhami dening rod konstruksi sing kondhang ing rong kutha kasebut, kanthi tujuan mbatalake stereotipe kutha industri lan ngrayakake ketahanane sajrone lonjakan covid-19 pisanan. Unsur abang sing apik ora mung 3 lan B ing wektu sing padha, nanging uga bisa entuk makna lan wujud sing beda ing konteks sing beda.

Pangakuan

Babagan A' Design Award Perak

Italian Capital of Culture Logo Lan Kampanye Peluncuran menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Italian Capital of Culture Logo Lan Kampanye Peluncuran dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Italian Capital of Culture Logo Lan Kampanye Peluncuran iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
Ukuran & Kemasan: Minimum height of the logo: 10 mm
Tag: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Teknologi Produksi: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Tantangan Desain: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Riset: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Inspirasi: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Durasi Proyek: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Alur Operasi: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.