Karya Tgl Identitas Merek Tgl dening Wei Sun minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2023 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2023

Tgl Identitas Merek Tgl

dening Wei Sun

Klien: DOTONE Brand Design

Pemenang A' Design Award Perunggu ing Kategori Grafis

11,009

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #143895

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Tgl Identitas Merek Tgl

TGL minangka platform riset lan pendidikan kanggo bocah-bocah. Iki nggunakake komunikasi sing efisien lan metode pengajaran sing menarik. Logo kasebut nggunakake manuk kolibri minangka pembawa memori merek. Iki nggunakake simbol visual sing prasaja lan murni kanggo nggawe gambar merek sing sugih lan menarik, nalika nggawe IP merek sing dibedakake, sing menehi merek kasebut kanthi atribut kemanusiaan, mbisakake interaksi liyane karo bocah-bocah lan nggawe sambungan emosional. Panggunaan sakabèhé saka basa visual werna sugih ngirim nada nengsemake, enom lan grapyak.

Pangakuan

Babagan A' Design Award Perunggu

Tgl Identitas Merek Tgl menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Tgl Identitas Merek Tgl dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Tgl Identitas Merek Tgl nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Tgl is a research and education platform for children. It advocates teaching through novel and interesting activities, and selects hummingbirds as the carrier of brand memory. The logo uses simple and pure visual symbols to create a rich, interesting and memorable brand image. The brand IP takes the hummingbird as a figurative image memory, and at the same time establishes a brand-new, three-dimensional character image. Through the role switching in different scenes, it has more interaction with the children and establishes an emotional connection.
Ukuran & Kemasan: The actual production size of the logo is at least 4cm in width x 1.2cm in height. According to the information provided by customers, the specifications are set in equal proportions in the application of specific materials, which is convenient for customers to use and extend to actual production.
The brand IP is customized offline as a character doll with a height of about 25cm.
Tag: Brand Design, Logo Design, Brand Identity, Education, IP Design
Teknologi Produksi: The simple shape of the logo can be applied to the presentation of different media. Brand IP uses the form of online plane or 3D model to output content, and offline uses metallic paint color and resin material to realize.
Tantangan Desain: How to incorporate the hummingbird shape into the logo and achieve creative expression was our biggest challenge. After repeated attempts and research, the first letter "T" of the brand was finally perfectly combined with the hummingbird shape, forming a unique logo that is simple, interesting and unique to the brand.
Riset: Tgl is a research and education brand for children. It outputs emotional value to users by creating warm content, and at the same time, it can bring colorful fun and immersive experience to users, and improve users' freshness and satisfaction in course activities. . Therefore, the brand needs to establish a diversified brand vision, turn the brand concept into a visualization, and establish an effective role IP for emotional interaction.
Inspirasi: The logo design combines the first letter "T" with the graphic of the hummingbird to strengthen the cognition of the symbol and brand association; the brand IP is based on the prototype of the hummingbird, combined with the concept of "pilot" for anthropomorphic refining and shaping to express the brand spirit of curiosity and exploration. The open wings of the brand IP mean that the brand will lead children to embrace a better future. The brand as a whole uses a rich color visual language to convey a lively, youthful and friendly tone.
Durasi Proyek: The project started in April 2021 in Shenzhen and completed in December 2021 in Shenzhen.
Alur Operasi: The simple logo can save the communication cost for the brand. Hummingbird, as the carrier of brand memory, creates a visual symbol with exclusive brand.
Brand IP is a derivative of the brand, which can realize various forms of creative extension across fields, enhance the interaction between the brand and user objects, convey the humanistic care of the brand, and enhance the core competitiveness of the brand.
Paten: All copyrights DOTONE Brand Design,2021
Kredit Gambar: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021