Spot On Instalasi Cahya Interaktif dening Responsive Spaces and Michael Holzer

Karya Spot On Instalasi Cahya Interaktif dening Responsive Spaces and Michael Holzer minangka pemenang sing diajeni banget saka A' Design Award Emas 2023 sing bergengsi ing Kategori Kompetisi Desain Instalasi.

EmasInstalasi· 2023

Spot On Instalasi Cahya Interaktif

dening Responsive Spaces and Michael Holzer

Klien: Creative Region / City of Linz

Pemenang A' Design Award Emas ing Kategori Instalasi

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #144465

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Spot On Instalasi Cahya Interaktif

Jendela toko sing kosong mboseni. Utamane amarga jendela toko kosong pandemi Covid-19 dadi masalah sing luwih penting kanggo kutha Linz. Nanging khususe, ing lokasi sing apik ing saindenging kutha, papan kasebut uga minangka area presentasi sing ora digunakake sing bisa digunakake kanggo sementara. Mulane iki instalasi jendhela toko unik lan konsep "Spot On" konco dikembangaké. Instalasi lampu interaktif ngowahi jendhela kosong dadi karya seni sing menarik lan luar biasa, nalika uga nawakake bisnis lokal minangka panggung sementara sing penting. We. tresna. Linz.

Pangakuan

Babagan A' Design Award Emas

Spot On Instalasi Cahya Interaktif menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Spot On Instalasi Cahya Interaktif dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Spot On Instalasi Cahya Interaktif nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Ukuran & Kemasan: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Tag: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Teknologi Produksi: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Tantangan Desain: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Riset: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Inspirasi: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Durasi Proyek: Since August 2021 in Linz
Alur Operasi: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Anggota Tim: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Kredit Gambar: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus