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Tea and Tea Branding dening Shenzhen Huathink Design Co., Ltd

Karya Tea and Tea Branding dening Shenzhen Huathink Design Co., Ltd minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2023 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.


PerungguGrafis· 2023

Tea and Tea Branding

dening Shenzhen Huathink Design Co., Ltd

Klien: Shenzhen Huathink Design CO.,LTD

Pemenang A' Design Award Perunggu ing Kategori Grafis

12,007

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #146784

Warna

Desaine

Babagan Tea and Tea Branding

Tea and Tea minangka merek minuman Cina sing strategi marketing fokus ing latte teh Cina. Logo kasebut kasusun saka huruf Teh lan Teh lan angka Arab 2, sing ndominasi merek dagang kasebut lan nduweni penampilan sing khas amarga integrasi godhong teh. Digabungake karo skema warna sing jelas lan narik kawigaten lan idiom stilistika langsung sing ngandhani, umpamane, desain kemasan lan tampilan ritel, tampilan visual Teh lan Teh entuk pangenalan merek sing dhuwur.

Pangakuan

Babagan A' Design Award Perunggu

Tea and Tea Branding menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Tea and Tea Branding dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Tea and Tea Branding nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
Tea and Tea is a Chinese drink brand whose marketing strategy centers around Chinese tea latte. The logo consists of the lettering "Tea and Tea" and the Arabic numeral "2", which dominates the trademark and has a distinctive appearance due to the integration of a tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs, for instance, the packaging design and retail displays, Tea and Tea’s visual appearance achieves high brand recognition.
Tag
Branding, Tea, Latte, Graphic design, Package, Logo, Identity
Teknologi Produksi
Apply the logo to all extensions. Let the logo become a super symbol, improve consumers' awareness of the brand.Packaging uses colorful colors to distinguish tea categories, so that the whole brand young.Through the upgrade of the brand image, the quality of the Tea & Tea brand has been improved.
Tantangan Desain
We began to face what symbol to choose as the logo of “Tea and Tea”. What symbols are internationalized symbols? What are the symbols that everybody knows. When we thought about that, the brand design was successful.
Riset
We always need to be clear, to understand the order of things, the focus and the purpose. Alert us to the motto that all things serve the ultimate purpose. Implement this method into each planning and design link. This is the asset of the brand, the name, symbol, product and the whole of the brand. Keep all creative work centered around the brand's core assets: symbols, reasons to buy, and products.
Inspirasi
The logo consists of the lettering “Tea and Tea” and the Arabic numeral “2”, which dominates the trademark and has a distinctive appearance due to the integration of a stylized tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs.The brand updated the logo from the store front and space decoration, tea culture hall and other space displays. The product packaging has been newly upgraded to create a new brand temperament.
Durasi Proyek
The brand started in 2021 in Shenzhen, China. Currently there are seven stores in Shenzhen and three stores in Shanghai.
Alur Operasi
In 2018, the first Tea and Tea in China was officially opened. Nowadays, there are many kinds of beverages in the beverage market. Tea and Tea is committed to original and innovative products, providing consumers with more and different choices, which reflects the product value of Tea and Tea. Chinese Tea Latte: Divide the market and define the competition category.
Our star product line: tea + latte, shows that our business scope is different from similar brands in the market, and meets the consumption needs of caffeine-free refreshing and oil scraping.
Anggota Tim
Shenzhen Huathink Liu Yongqing Brand Design
Kredit Gambar
Image: Shenzhen Huathink Liu Yongqing Brand Design

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