Old Town of Lijiang Seri Ilustrasi by Ju Jijing

Old Town of Lijiang Seri Ilustrasi by Ju Jijing is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

PerakGrafis· 2023

Old Town of Lijiang Seri Ilustrasi

by Ju Jijing

Client: Northeastern University of China

A' Design Award Perak Winner in Grafis Category

33,740

Verified Award Winner

Verify Award Status for #148128

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Old Town of Lijiang Seri Ilustrasi

Kutha Lawas Lijiang minangka seri ilustrasi sing digawe kanggo nampilake lan njaga budaya sawijining kutha kuna ing China. Ilustrasi kasebut nampilake unsur warisan budaya, pemandangan lokal, lan warna sing berlapis kanthi gaya nasional. Saben gambar digambar nganggo piranti lunak desain vektor kanthi ukuran 800 kali 800 milimeter lan direproduksi nganggo teknologi cetak kualitas dhuwur. Seri iki mbagekake warisan alam lan manungsa saka Lijiang ing basa visual sing cocog karo selera modern. Tujuane yaiku kanggo ningkatake kesadaran masyarakat babagan budaya desa tradisional lan perlindungane.

The Recognition

About the A' Design Award Perak

Old Town of Lijiang Seri Ilustrasi menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Old Town of Lijiang Seri Ilustrasi dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Old Town of Lijiang Seri Ilustrasi iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
Dimensions & Packaging: Illustration:800mm(H)x800mm(W),150dpi, RGB.
Tags: Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
Inspiration: Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
Project Duration: The project started in September 2022 and finished in January 2023 in China
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
Team Members: Designer:Ju Jijing，Art Director: Huo Kai
Image Credits: Ju Jijing, 2022