Karya Animated Koopmans Logo Identitas Perusahaan dening Ruud Winder - Rebrandt minangka pemenang sing diajeni banget saka A' Design Award Perak 2023 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerakGrafis· 2023

Animated Koopmans Logo Identitas Perusahaan

dening Ruud Winder - Rebrandt

Klien: Rebrandt

Pemenang A' Design Award Perak ing Kategori Grafis

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Verifikasi Status Penghargaan kanggo #149078

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

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Desaine

Babagan Animated Koopmans Logo Identitas Perusahaan

Koopmans njaluk Rebrandt kanggo ngomunikasikake jembare rangkaian produk kanthi luwih cetha. Tembung "toko cetak" wis ora nggambarake apa sing saiki ditindakake. ID anyar iki mula ora mung basa desain sing apik estetikane nanging uga minangka instrumen pemasaran strategis sing ngomunikasikake macem-macem produk sing bisa ditawakake. Ruud Winder, kepala desain Rebrandt, pengin supaya sikap kerja dinamis saka organisasi kasebut kagambarake ing desain-desain kasebut. Gerakan kasebut kontras karo anggepan meneng saka perusahaan cetak, persis jembare kasebut kudu ditegesake.

Pangakuan

Babagan A' Design Award Perak

Animated Koopmans Logo Identitas Perusahaan menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Animated Koopmans Logo Identitas Perusahaan dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Animated Koopmans Logo Identitas Perusahaan iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tag: Typographic, animated logo, logo system
Tantangan Desain: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Riset: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspirasi: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Durasi Proyek: From concept to realisation approximately 3 months.
Alur Operasi: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Paten: Ruud Winder - Rebrandt 2022
Anggota Tim: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Kredit Gambar: Ruud Winder - Rebrandt 2022