Doritos W and Y Kemasan Pangan by PepsiCo Design and Innovation

Doritos W and Y Kemasan Pangan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Wesi in Desain Edisi Winates lan Desain Khusus Competition Category.

WesiEdisi Winates· 2023

Doritos W and Y Kemasan Pangan

by PepsiCo Design and Innovation

A' Design Award Wesi Winner in Edisi Winates Category

36,648

Verified Award Winner

Verify Award Status for #149719

View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos W and Y Kemasan Pangan

Doritos W lan Y minangka desain kemasan pangan edisi terbatas kang digawe kanggo mengeti tur pungkasan saka duo reggaeton Wisin lan Yandel. Kemasan iki dadi bagean saka sistem identitas visual kang luwih wiyar kang ditawakake kanggo wektu winates. Latar mburi nggawa werna abang, putih, lan biru saka gendera Puerto Rico. Foto ireng lan putih kang distilisasi saka loro penampil kasebut dipapanake ing tengah, jejer teks kang promosiaké tur donya La Ultima Mision. Logo Doritos kang angular ditampilake kanthi mencolok ing ngarep kemasan.

The Recognition

About the A' Design Award Wesi

Doritos W and Y Kemasan Pangan menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Doritos W and Y Kemasan Pangan dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Doritos W and Y Kemasan Pangan diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
Inspiration: The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Read the Press Release