Pepsi Black x Digital Shanghai FW Kemasan Minuman by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Kemasan Minuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Wesi in Desain Edisi Winates lan Desain Khusus Competition Category.

WesiEdisi Winates· 2023

Pepsi Black x Digital Shanghai FW Kemasan Minuman

by PepsiCo Design and Innovation

A' Design Award Wesi Winner in Edisi Winates Category

34,459

Verified Award Winner

Verify Award Status for #149741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Black x Digital Shanghai FW Kemasan Minuman

Pepsi Black x Digital Shanghai FW minangka kemasan minuman edisi winates sing digawe kanggo Shanghai Fashion Week. Kemasan iki nggambarake tema acara Originate New Nature. Cincin warna-warni ngubengi logo Pepsi, lan grafis kasebut diregang menyang siji arah kanggo nuduhake perpanjangan wektu lan ruang. Blok warna sing didekonstruksi ing werna pink lan ijo dipasang ing latar mburi ireng kanggo nuduhake tampilan sing wani lan akeh lapisan. Grafis sing diregang lan tumpang tindih nggawe efek glitch digital sing nggambarake panyawijining donya maya lan nyata.

The Recognition

About the A' Design Award Wesi

Pepsi Black x Digital Shanghai FW Kemasan Minuman menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Pepsi Black x Digital Shanghai FW Kemasan Minuman dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Pepsi Black x Digital Shanghai FW Kemasan Minuman diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release