Ecommuni Brochure Desain Layanan Pengalaman Pameran by Xi Zhu

Ecommuni Brochure Desain Layanan Pengalaman Pameran by Xi Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award Wesi in Desain Meta, Strategis lan Layanan Competition Category.

WesiLayanan· 2023

Ecommuni Brochure Desain Layanan Pengalaman Pameran

by Xi Zhu

A' Design Award Wesi Winner in Layanan Category

81,443

Verified Award Winner

Verify Award Status for #150074

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecommuni Brochure Desain Layanan Pengalaman Pameran

Ecommuni Brochure iku desain layanan sing ngidini para pengunjung pameran gawe brosur sing dipersonalisasi. Pengunjung milih barang pameran sajrone acara kanthi ngetuk stiker NFC sing dipasang ing jejere produk. Barang-barang sing dipilih banjur kekumpulake ing brosur digital sing bisa diowahi liwat aplikasi, kalebu owahan tata letak, label, lan ikon cilik. Sampul brosur digawe kanthi otomatis adhedhasar rute panyawangan pengunjung. Brosur mung dicithak ing kertas nalika pengunjung arep metu saka pameran. Limbah kertas dadi suda, lan data sing kekumpulake bisa dadi dhukungan tumrap industri pameran.

The Recognition

About the A' Design Award Wesi

Ecommuni Brochure Desain Layanan Pengalaman Pameran menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Ecommuni Brochure Desain Layanan Pengalaman Pameran dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Ecommuni Brochure Desain Layanan Pengalaman Pameran diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
Dimensions & Packaging: Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
Tags: exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
Production Technology: The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
Design Challenge: How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
Research: Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
Inspiration: In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
Project Duration: Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
Operation Flow: Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
Team Members: Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang