Sparrow Branding Identitas Perusahaan dening Hiroshi Kurisaki

Karya Sparrow Branding Identitas Perusahaan dening Hiroshi Kurisaki minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2023 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2023

Sparrow Branding Identitas Perusahaan

dening Hiroshi Kurisaki

Klien: Hiroshi Kurisaki Design

Pemenang A' Design Award Perunggu ing Kategori Grafis

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #150366

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Sparrow Branding Identitas Perusahaan

Sparrow Branding minangka identitas perusahaan sing digawe kanggo perusahaan produksi iklan sing madeg ing Tokyo lan didegake taun 2020. Identitas iki nyakup logo, visual utama, lan alat tulis kantor. Manuk emprit, sing dadi asal jeneng perusahaan, digambarake bareng wit pinus minangka simbol wit. Konsep iki asalé saka crita ngenani wit pinus sing nglindhungi manuk emprit saka sakabehing bebaya. Pangé pinus asli, sing dironce dening seniman rangkaian kembang, lan model manuk emprit sing realistis dijupuk gambaré tinimbang nganggo grafis komputer. Tone visualé kuwat lan serius, dudu lucu utawa imut.

Pangakuan

Babagan A' Design Award Perunggu

Sparrow Branding Identitas Perusahaan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Sparrow Branding Identitas Perusahaan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Sparrow Branding Identitas Perusahaan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Ukuran & Kemasan: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tag: Branding, Logo, Japan, Typography, Blue
Teknologi Produksi: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Tantangan Desain: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Riset: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspirasi: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Durasi Proyek: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Alur Operasi: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Kredit Gambar: Photo By Bird And Insect Ltd.