Ranger Identitas Visual dening Zhang Weiwei

Karya Ranger Identitas Visual dening Zhang Weiwei minangka pemenang sing diajeni banget saka A' Design Award Wesi 2023 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2023

Ranger Identitas Visual

dening Zhang Weiwei

Klien: Yunnan Tech & Besiness University

Pemenang A' Design Award Wesi ing Kategori Grafis

12,556

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #150972

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Ranger Identitas Visual

Ranger minangka identitas visual sing digawe kanggo hotel sing nglayani para lelayan enom. Identitas iki nyandhingake saben tamu karo ranger, karakter sing kondhang saka crita fantasi. Topeng ranger digunakake minangka unsur kreatif utama, lan saka kuwi diturunake serangkaian simbol pirantining ranger. Simbol-simbol kasebut ditrapake ing piranti kantor lan piranti hotel kanthi ukuran standar, uga digunakake kanggo barang-barang sing ngajak tamu kanggo interaksi. Logo iki dicithak nganggo laser foil stamping, saengga permukaane katon owah gilange yen dideleng saka sudut pandang sing beda-beda.

Pangakuan

Babagan A' Design Award Wesi

Ranger Identitas Visual menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Ranger Identitas Visual dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Ranger Identitas Visual diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Ukuran & Kemasan: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tag: Ranger, Hotel, Visual Identity, Young man, Traveller
Teknologi Produksi: The product mainly adopts laser hot stamping process.
Tantangan Desain: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Riset: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspirasi: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Durasi Proyek: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Alur Operasi: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.