Snow Peak Identitas Visual by Yunnan Tech and Business University

Snow Peak Identitas Visual by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

PerakGrafis· 2023

Snow Peak Identitas Visual

by Yunnan Tech and Business University

Client: Yunnan Tech and Besiness University

A' Design Award Perak Winner in Grafis Category

38,470

Verified Award Winner

Verify Award Status for #151008

View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Peak Identitas Visual

Pangenalan minangka indeks evaluasi penting ing desain logo. Cara nggunakake basa desain sing prasaja kanggo nggabungake hotel karo landmark Istana Potala sing rumit lan bisa owah minangka salah sijining kangelan ing desain sakabehe. Istana Potala minangka bangunan suci ing paningale wong Tibet. Mula, tim desain ngolah pilar-pilar unsur sing paling representatif minangka elemen desain, lan nggawe gambar Istana Potala telung dimensi liwat teknik rong dimensi, supaya katrangan kasebut bisa ngetokake gaya dhaerah sing kuat.

The Recognition

About the A' Design Award Perak

Snow Peak Identitas Visual menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Snow Peak Identitas Visual dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Snow Peak Identitas Visual iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LHASA HOSTEL (Potala Palace) is located on the east side of the Potala Palace, the well-designed feature viewing room can enjoy the beauty of the Potala Palace without leaving home, open the automatic curtains Potala Palace slowly appear in front of you, has always been loved by everyone.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Tibetan, Potala Palace, Hotel, Visual Identity, Territoriality
Production Technology: The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
Design Challenge: Identity is an important attribute in logo design. How to use concise design language to integrate the hotel with the complex and changeable landmark - Potala Palace is the biggest challenge of the entire design.
Research: The project focused on how to use refining design elements to closely link the hotel's character with the majestic Potala Palace. Through field research and analysis, the most distinctive pillars of the hotel building were finally used to shape the logo and the hotel's identification system.
Inspiration: As a landmark building in Lhasa and even Tibet, the Potala Palace is a world cultural heritage, and it is the most sacred building in the eyes of Tibetans. Therefore, The team chose the basic element of hotel architecture "pillar" as the design element, and created a three-dimensional Potala Palace abstract image through two-dimensional techniques, rendering a strong hotel regional style.
Project Duration: The project started in March 2022 in Kunming and finished in May 2022 in Kunming
Operation Flow: Many hotel bedding is pure white, but the LHASA hotel adopts the method of printing and dyeing. Printing the hotel logo and related elements on the bedding cleverly. The brand image of the hotel is and enhanced through personalized design techniques.
Team Members: Liu Kaiyi
Zhang Weiwei