Taishun City Identitas Merek dening Zhejiang Gongshang University

Karya Taishun City Identitas Merek dening Zhejiang Gongshang University minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2025 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2025

Taishun City Identitas Merek

dening Zhejiang Gongshang University

Klien: Taishun County People's Government

Pemenang A' Design Award Perunggu ing Kategori Grafis

14,578

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #152814

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Taishun City Identitas Merek

Taishun City minangka identitas merek sing dirancang kanggo sawijining kutha. Logo iki digawe saka garis-garis sing mbentuk jeneng kutha, nyiptakake tandha sing modern lan minimalis. Ruang putih ing njero logo digarap dadi area terbuka sing bisa nampilake macem-macem simbol visual perkutan. Tandha kasebut bisa diadaptasi liwat owah-owahan ing garis lan wangun, saengga pangenalan tetep kuwat ing macem-macem panggunaan. Format vektor ngidini logo diskalakake nganti ukuran pinten wae, wiwit saka kertu bisnis nganti iklan njaba. Materi merek sing dicithak nggunakake bahan sing bisa didaur ulang lan bisa terurai kanthi alami.

Pangakuan

Babagan A' Design Award Perunggu

Taishun City Identitas Merek menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Taishun City Identitas Merek dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Taishun City Identitas Merek nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Ukuran & Kemasan: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Tag: Culture, innovation, sustainability, inclusiveness,City Brand
Teknologi Produksi: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Tantangan Desain: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Riset: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Inspirasi: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Durasi Proyek: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Alur Operasi: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Anggota Tim: Designer: Kan Zhao
Kredit Gambar: Designer: Zhao Kan