Ecohiny Branding dening Cansu Dagbagli Ferreira

Karya Ecohiny Branding dening Cansu Dagbagli Ferreira minangka pemenang sing diajeni banget saka A' Design Award Perak 2024 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerakGrafis· 2024

Ecohiny Branding

dening Cansu Dagbagli Ferreira

Klien: Cansu Dagbagli Ferreira

Pemenang A' Design Award Perak ing Kategori Grafis

104,097

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #152882

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Ecohiny Branding

Apa merek kertas toilet bisa dadi keren lan nyenengake? EcoHiny yaiku 100% pring organik, sertifikasi FSC lan paling ramah lingkungan. Simbol merek yaiku persik, pilihan warna lan jenis huruf nggambarake sifat produk sing nyenengake, alami lan alus. Tujuane kanggo mbedakake merek iki karo merek liyane ing pasar kanthi nggunakake palet warna sing unik. Warna ijo peteng kebiruan, dipasangake karo persik, menehi kepribadian sing playful, uga nggambarake rasa ramah lingkungan lan kelestarian. Pilihan desain iki langsung komunikasi karo kelompok konsumen target lan nggawe ikatan antarane merek lan konsumen.

Pangakuan

Babagan A' Design Award Perak

Ecohiny Branding menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Ecohiny Branding dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Ecohiny Branding iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Ukuran & Kemasan: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Tag: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Teknologi Produksi: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Tantangan Desain: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Riset: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspirasi: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Durasi Proyek: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Alur Operasi: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.