Jingting Mountain Scenic Area Identitas Merek dening Zhejiang Gongshang University

Karya Jingting Mountain Scenic Area Identitas Merek dening Zhejiang Gongshang University minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2024 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2024

Jingting Mountain Scenic Area Identitas Merek

dening Zhejiang Gongshang University

Klien: Anhui · Jingting Mountain Scenic Area

Pemenang A' Design Award Perunggu ing Kategori Grafis

16,138

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #152983

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Jingting Mountain Scenic Area Identitas Merek

Jingting Mountain Scenic Area minangka identitas merek kang digawe kanggo kawasan wisata utama lan taman alas nasional ing Provinsi Anhui, China. Identitas iki dhasare saka gagasan eksplorasi budaya liwat lukisan, saengga kunjungan iku dirasa kaya mlaku ing sadhengah gulungan lukisan. Pandelengan gunung, wujud pendhapa, mendhung kang tentrem, manuk bangau alas lan arak putih lokal sarta teh ijo digambar dadi basa grafis. Enem grafis panyengkuyung nyengkuyung tandha utama lan bisa diterapake ing macem-macem kahanan. Desain iki ngganti gambar sadurunge kang daya tariké winates lan cocog kanggo media digital.

Pangakuan

Babagan A' Design Award Perunggu

Jingting Mountain Scenic Area Identitas Merek menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Jingting Mountain Scenic Area Identitas Merek dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Jingting Mountain Scenic Area Identitas Merek nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Ukuran & Kemasan: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Tag: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Teknologi Produksi: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Riset: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspirasi: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Durasi Proyek: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Anggota Tim: Designer: Kan Zhao