CDU Hamburg Fungsi Utama: Identitas Merek dening Politikwerft Designagentur

Karya CDU Hamburg Fungsi Utama: Identitas Merek dening Politikwerft Designagentur minangka pemenang sing diajeni banget saka A' Design Award Wesi 2024 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2024

CDU Hamburg Fungsi Utama: Identitas Merek

dening Politikwerft Designagentur

Klien: CDU Hamburg

Pemenang A' Design Award Wesi ing Kategori Grafis

15,322

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #153650

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan CDU Hamburg Fungsi Utama: Identitas Merek

Teks Buku: CDU Hamburg minangka identitas merek sing dikembangake kanggo partai politik regional ing Hamburg, Jerman. Identitas iki adhedhasar struktur modular sing ndhukung basa visual sing seragam ing media cetak lan digital. Tandha tulisan lan figuratif nggabungake huruf CDU karo simbol Hamburg, yaiku kastil kanthi telung menara lan rong lintang, ing permukaan pembawa bunder werna biru peteng. Tandha figuratif uga digunakake dhewe, lan permukaan pembawa bisa diisi kanthi gambar lan werna. Situs web responsif digawe kanggo kabeh unit organisasi.

Pangakuan

Babagan A' Design Award Wesi

CDU Hamburg Fungsi Utama: Identitas Merek menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. CDU Hamburg Fungsi Utama: Identitas Merek dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. CDU Hamburg Fungsi Utama: Identitas Merek diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Ukuran & Kemasan: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Tag: Graphics, Illustration, Visual Communication Design, Brand Design
Teknologi Produksi: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Tantangan Desain: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Riset: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Inspirasi: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Durasi Proyek: The project started in April 2022 in Hamburg and finished June 2023.
Alur Operasi: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.