Sabbioni Branding Branding Promosi by Paul Robb

Sabbioni Branding Branding Promosi by Paul Robb is a highly esteemed winner of the very prestigious 2024 A' Design Award Emas in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

EmasGrafis· 2024

Sabbioni Branding Branding Promosi

by Paul Robb

Client: Grafiche Sabbioni

A' Design Award Emas Winner in Grafis Category

314,410

Verified Award Winner

Verify Award Status for #157679

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sabbioni Branding Branding Promosi

Grafiche Sabbioni mbutuhake posisi merek anyar kanggo ngrayakake ulang taun kaping 60 perusahaan. Salt&Pepper makarya bebarengan karo perusahaan kasebut kanggo nggawe basa visual modern kanggo promosi tonggak sejarah penting iki, negesake kapabilitas merek ing babagan keberlanjutan lan proses cetak tradisional. Salt&Pepper nggawe sistem branding sing energetik, kuwat, lan positif, nggawe lini produk sing 100 persen lestari kanthi nggunakake tinta berbasis banyu lan nyuda limbah kertas kanggo promosi nilai-nilai inti perusahaan.

The Recognition

About the A' Design Award Emas

Sabbioni Branding Branding Promosi menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Sabbioni Branding Branding Promosi dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Sabbioni Branding Branding Promosi nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
Dimensions & Packaging: Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
Tags: Branding
Production Technology: Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
Design Challenge: Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
Research: The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
Inspiration: The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
Project Duration: September - December 2023 - Italy
Operation Flow: The project was presented to the market in late 2023
Patents: Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
Team Members: Paul Henry Robb
Moira Bartoloni
Image Credits: Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023