Karya Eterno Desain Brand dening Sunghoon Kim minangka pemenang sing diajeni banget saka A' Design Award Wesi 2024 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2024

Eterno Desain Brand

dening Sunghoon Kim

Klien: Eterno

Pemenang A' Design Award Wesi ing Kategori Grafis

15,397

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #157869

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

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Desaine

Babagan Eterno Desain Brand

Dheweke ngrancang brand Eterno, sing mimpin budaya residensial kelas ndhuwur ing Korea. Kanggo dadi papan residensial pisanan lan brand utama ing budaya residensial ing Asia dening Rafael Moneo, arsitek kelas donya, ing Cheongdam, desa sugih representatif Korea, dheweke ngrancang brand Eterno kanthi netepake arah brand lan ngedegake filosofi brand adhedhasar karya arsitektur. Liwat kaendahan langgeng, Eterno ngudi kalanggangan sing nyakup ora mung nilai seni ruang nanging uga nilai pengalaman wektu.

Pangakuan

Babagan A' Design Award Wesi

Eterno Desain Brand menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Eterno Desain Brand dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Eterno Desain Brand diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
Ukuran & Kemasan: Eterno logotypes use the default type and sub-brands follow the usage guidelines in the manual.
Tag: ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
Teknologi Produksi: Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
Tantangan Desain: Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
Riset: Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
Inspirasi: The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
Durasi Proyek: The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
Alur Operasi: With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
Anggota Tim: Creative Director: Kim Sunghoon
Kredit Gambar: Kim Sunghoon