Every Treasure Tells A Story Kampanye Kesadaran Iklan dening Zhou Haiwen, Che Shilong and Guo Cheng

Karya Every Treasure Tells A Story Kampanye Kesadaran Iklan dening Zhou Haiwen, Che Shilong and Guo Cheng minangka pemenang sing diajeni banget saka A' Design Award Wesi 2024 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2024

Every Treasure Tells A Story Kampanye Kesadaran Iklan

dening Zhou Haiwen, Che Shilong and Guo Cheng

Klien: China Global Television Network Co., Ltd. Beijing, CN

Pemenang A' Design Award Wesi ing Kategori Grafis

10,861

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #159827

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Every Treasure Tells A Story Kampanye Kesadaran Iklan

Every Treasure Tells a Story minangka kampanye kesadaran iklan kanggo dokumenter cendhak sing nampilake satus harta nasional China. Saben harta dibandhingake karo lintang, lan rasi lintang nggambarake jangkauan wektu lan ruang. Saben harta uga dipasangake karo kothak dialog. Sawetara kothak wujude bunder lan sawetara kothak, saben-saben nduweni karakter dhewe-dhewe. Buku dadi tema visual utama, kanthi referensi marang bambu tulisan Tionghoa, jilid benang, gulungan perkamen, lan buku sampul tebal. Pendekatan grafis iki mbantu para pamirsa saka budaya sing beda-beda supaya bisa mangerteni crita-crita kasebut.

Pangakuan

Babagan A' Design Award Wesi

Every Treasure Tells A Story Kampanye Kesadaran Iklan menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Every Treasure Tells A Story Kampanye Kesadaran Iklan dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Every Treasure Tells A Story Kampanye Kesadaran Iklan diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.
Ukuran & Kemasan: The dialog box represents communication, and each national treasure is combined with different dialog boxes. Some dialog boxes are round, and some dialog boxes are square. They are all unique and have their own characters.
The constellations in the starry sky represent people's imagination. Since ancient times, people have looked up at the starry sky and given them various cultural meanings.
Tag: Culture, China, Heritage, Creativity
Teknologi Produksi: Different from the display of general cultural relics, it does not specify the name of each national treasure, but starts from the overall feeling, gives the picture a story, and communicates visually.
In the selection of main cultural relics, instead of displaying a single national treasure, representative national treasures are selected from one hundred cultural relics for design.
In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space, and telling the story of the national treasure itself.
Tantangan Desain: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Riset: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc.
Inspirasi: The assigned background, a vast starry sky, is turned into constellations symbolizing the span of time and space, and uses stories like Dunhuang Feitian (beautiful flying celestials in Buddhism, skilled in music and dance) with camel caravan in the Western (China) Regions.

The creative endeavor inspired the audience to understand and talk about Chinese culture, its vast cultural relics and inheritance.
Durasi Proyek: The project started in 2022 and is still in circulation worldwide.
Alur Operasi: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, one can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. English speakers can also discover the fun of The Classics, which evokes the memory of their own country's books, and arouse their interest in exploring history.
Anggota Tim: Zhou Haiwen, Che Shilong, Guo Cheng
Kredit Gambar: Illustrators, Creators. Zhou Haiwen, Che Shilong, Guo Cheng