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Florist Wim Van Assem Rebranding dening Rebrandt

Karya Florist Wim Van Assem Rebranding dening Rebrandt minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2024 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.


PerungguGrafis· 2024

Florist Wim Van Assem Rebranding

dening Rebrandt

Klien: Rebrandt®

Pemenang A' Design Award Perunggu ing Kategori Grafis

48,613

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #160086

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Desaine

Babagan Florist Wim Van Assem Rebranding

Para desainer nggawe identitas anyar kanggo Wim van Assem, tukang kembang misuwur saka North Holland, kanggo ngajeni ulang taun kaping 40. Tujuane yaiku nggawe identitas sing nggambarake seni kembang kreatif sing urip lan progresif. Desain anyar iki ana ing jendela gedhe bangunan bersejarah lawas, kanthi pita dinamis sing nggambarake gaya Van Assem sing kebak semangat lan bebas.

Pangakuan

Babagan A' Design Award Perunggu

Florist Wim Van Assem Rebranding menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Florist Wim Van Assem Rebranding dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Florist Wim Van Assem Rebranding nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
Ukuran & Kemasan
4 Shopping windows 150cm by 250cm
Tag
Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
Teknologi Produksi
Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
Tantangan Desain
It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
Riset
The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
Inspirasi
With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
Durasi Proyek
The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
Alur Operasi
The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
Paten
All rights Rebrandt 2024
Anggota Tim
Ruud Winder - Brand Architect and Designer
Peter Puntman - Motion Graphics
GCA Reclame - Signing
Kredit Gambar
Photography: Keesnan Dogger

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