Borna Sazegan Identitas Merek dening Doraj Design House

Karya Borna Sazegan Identitas Merek dening Doraj Design House minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2025 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2025

Borna Sazegan Identitas Merek

dening Doraj Design House

Klien: Doraj Design House

Pemenang A' Design Award Perunggu ing Kategori Grafis

12,587

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #160893

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Borna Sazegan Identitas Merek

Borna Sazegan minangka identitas merek sing digawe kanggo perusahaan sing mbangun struktur gedhe. Identitas iki adhedhasar garis-garis, kainspirasi saka garis-garis silang saka struktur logam sing digunakake ing konstruksi. Garis-garis iki mbentuk wujud kewan sing ing njerone bisa katon detail saka struktur bangunan. Saben kewan nggawa makna: badhak nggambarake kekuwatan lan daya tahan, jaran nggambarake kacepetan, menjangan nggambarake kaendahan, lan singa dadi pimpinan kelompok. Werna anget lan adhem ing palet nyampurake kekuwatan karo ketenangan. Ilustrasi iki bisa digunakake minangka detail utawa ing wujud sing lengkap.

Pangakuan

Babagan A' Design Award Perunggu

Borna Sazegan Identitas Merek menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Borna Sazegan Identitas Merek dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Borna Sazegan Identitas Merek nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
Ukuran & Kemasan: -
Tag: Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
Teknologi Produksi: The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
Tantangan Desain: The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
Riset: Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
Inspirasi: Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
Durasi Proyek: The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
Alur Operasi: Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
Paten: -
Anggota Tim: Mohammad Roustaei, Amirhossein Paydar
Kredit Gambar: -