Giao Hang Tiet Kiem Desain Merek by M-N Associates

Giao Hang Tiet Kiem Desain Merek by M-N Associates is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

PerakGrafis· 2024

Giao Hang Tiet Kiem Desain Merek

by M-N Associates

Client: M — N Associates

A' Design Award Perak Winner in Grafis Category

113,948

Verified Award Winner

Verify Award Status for #161550

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Giao Hang Tiet Kiem Desain Merek

Transformasi desain merek Giao Hang Tiet Kiem (GHTK) kanthi otentik nggambarake lalu lintas lan budaya Vietnam. Inspirasi saka roda motor lan peta gang-gang, logotype sing didesain ulang lan ikon Confident Smile nggambarake rasa seneng lan kayakinan liwat integrasi digital. Tipografi animasi nggambarake energi dinamis saka lanskap kutha Vietnam, kanthi tujuan kanggo nyambung karo penonton lokal ing era digital. Pendekatan inovatif iki ngimbangake warisan karo modernisasi, njupuk inti saka urip kutha Vietnam sing vibrant.

The Recognition

About the A' Design Award Perak

Giao Hang Tiet Kiem Desain Merek menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Giao Hang Tiet Kiem Desain Merek dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Giao Hang Tiet Kiem Desain Merek iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Dimensions & Packaging: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Tags: branding, logistic, dynamic, vietnam, green, digital
Production Technology: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Design Challenge: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Research: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Inspiration: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Project Duration: The project was done within 6 months and was launched officially February 2024
Operation Flow: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
Team Members: Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh