Hwg Campus Lu Sistem Panuduh Arah by Thomas Geissert

Hwg Campus Lu Sistem Panuduh Arah by Thomas Geissert is a highly esteemed winner of the very prestigious 2025 A' Design Award Perunggu in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

PerungguGrafis· 2025

Hwg Campus Lu Sistem Panuduh Arah

by Thomas Geissert

Client: Teamgeissert

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #162366

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hwg Campus Lu Sistem Panuduh Arah

Ancasipun inggih punika nggawé sistem kanthi identitas lan originalitas piyambak. Sistem papan tandha lan informasi punika gadhah basa desain ingkang cetha saha njupuk unsur arsitèktural saking bangunan enggal. Konsèp warna nggampilaken orientasi. Sistem punika nampi lan maringi informasi dhateng para mahasiswa wonten ing njawi (parkiran, kampus), nuntun dhateng lawang mlebet saha wonten ing lebet bangunan tumuju departemen lan fasilitas ingkang dipunkajengaken. Fokus utami inggih punika keterbacaan, aksesibilitas lan pangenalan. Dipunkembangaken solusi ingkang mboten namung ngetutaken tren ingkang cepet ilang, nanging tahan dangu saking wujud lan materialitas.

The Recognition

About the A' Design Award Perunggu

Hwg Campus Lu Sistem Panuduh Arah menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Hwg Campus Lu Sistem Panuduh Arah dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Hwg Campus Lu Sistem Panuduh Arah nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
Design Challenge: Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
Research: A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
Inspiration: The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
Project Duration: The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany.
Operation Flow: The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT