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Yummy Ilustrasi Ip dening Du Qingyu and Zhang Jun

Karya Yummy Ilustrasi Ip dening Du Qingyu and Zhang Jun minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2025 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.


PerungguGrafis· 2025

Yummy Ilustrasi Ip

dening Du Qingyu and Zhang Jun

Klien: Joy Studio

Pemenang A' Design Award Perunggu ing Kategori Grafis

11,908

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #165133

Warna

Desaine

Babagan Yummy Ilustrasi Ip

Kumpulan ilustrasi punika diilhami dening njupuk kabingahan prasaja ing pagesangan saben dinten. Kombinasi warna dipunsengaja kangge nggawe swasana sumanak saha nuwuhake emosi kabingahan tiyang. Katresnan para karakter dhateng panganan dipuntedahaken lumantar ekspresi pasuryan saha owah-owahan awak nalika nyekel panganan. Kumpulan ilustrasi punika saged dipunterapaken wonten ing promosi merek saha kemasan produk kangge ningkataken pangenalan merek saha nyukupi kabutuhan emosional pangguna.

Pangakuan

Babagan A' Design Award Perunggu

Yummy Ilustrasi Ip menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Yummy Ilustrasi Ip dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Yummy Ilustrasi Ip nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
This is a set of 3D IP illustrations. It is a visual presentation of people's spiritual demands in a fast-paced life, exploring the pursuit of emotional comfort through characters and food. Compared with other designs, it focuses on the details of life and sees the big picture from the small. The image has exaggerated big eyes and simple shapes, which are highly recognizable and cute. Such a childlike design can easily arouse people's resonance with simple happiness.
Ukuran & Kemasan
Image size 1800Pixels x 1800Pixels
Tag
character design, food, colorful, illustration, happiness
Teknologi Produksi
This set of illustrations uses 3D modeling technology, with the help of C4D to build models of cartoon characters and food, set proportions, and shapes. In the early design stage, collect inspiration, study popular cartoon styles and audience preferences, and determine the direction of high-saturation colors and simple and exaggerated shapes. Arranging light sources, enhance visual impact and artistic appeal. Use Octane renderer to render high-quality artworks.
Tantangan Desain
1. How to stand out among many food-themed designs is the primary challenge.
2. From the historical perspective of illustration development, traditional hand-painted illustrations are deeply rooted, and there are many stereotypes in the process of transformation to 3D digitalization.
3. Society's perception and demand for illustrations are constantly changing, and how to make the work fit the expectations of different social groups has also become a big challenge.
Riset
The study revolves around the creation and application of 3D cartoon illustrations, using an interdisciplinary research type. With the help of literature, the development and application of 3D cartoon illustrations were sorted out, classic cases were analyzed, and online user surveys were conducted. The study shows that the unique style of 3D cartoon illustrations can meet the emotional demands of users, can be applied to brand promotion and product packaging, and enhance brand recognition.
Inspirasi
This set of illustrations is inspired by capturing the simple joys of daily life. The pictures are constructed with brightly colored elements, symbolizing the colorful and vibrant life. The characters' desire for food is the instinctive pursuit of human beings for material enjoyment, it reflects our spiritual yearning for simple happiness in a busy world. Food is like the little things in life that make us happy, reminding us that happiness is often hidden in ordinary daily life.
Durasi Proyek
The project started in April 2023 in Beijing and finished in June 2023 in Beijing
Alur Operasi
An interesting picture is formed by combining the characters' body shapes with the food's characteristics. The cartoon characters' desire for food is highlighted. Combining the food that people are familiar with and love can easily trigger the public's emotional resonance. The unique 3D cartoon style, bold use of colors, and vivid images stand out from the crowd of visual content and can quickly attract users' attention.
Anggota Tim
Du Qingyu
Zhang Jun
Kredit Gambar
Du Qingyu

Disponsori

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