Texture Maker Rebranding dening Texture Maker Enterprise Co. Ltd.

Karya Texture Maker Rebranding dening Texture Maker Enterprise Co. Ltd. minangka pemenang sing diajeni banget saka A' Design Award Perak 2025 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerakGrafis· 2025

Texture Maker Rebranding

dening Texture Maker Enterprise Co. Ltd.

Klien: Texture Maker Enterprise Co., Ltd.

Pemenang A' Design Award Perak ing Kategori Grafis

80,869

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #165552

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Texture Maker Rebranding

Texture Maker, sing diposisikake minangka ahli ing desain tekstur pangan, wis nemtokake maneh strategi lan identitas merek kanggo ndhukung ekspansi global. Adhedhasar ilmu pangan lan keahlian desain, sistem anyar iki nggambarake misi kanggo nggawe produk unggulan karo klien. Liwat pirang-pirang wulan diskusi sing jero karo tim branding eksternal, iki nyoroti kapabilitas kanggo mimpin tren, nyedhiyakake solusi sing maneka warna, lan nggawe produk sing menehi inspirasi pengalaman kuliner sing nyenengake lan nggumunake ing saindenging jagad.

Pangakuan

Babagan A' Design Award Perak

Texture Maker Rebranding menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Texture Maker Rebranding dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Texture Maker Rebranding iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
Tag: Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
Teknologi Produksi: Adobe Creative Suite, Co-create Workshop
Tantangan Desain: 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision.
Riset: Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
Inspirasi: This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
Durasi Proyek: The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
Alur Operasi: This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
Anggota Tim: Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei
Kredit Gambar: Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN