Bellamy Sans Rupa Aksara by Paul Robb and Moira Bartoloni

Bellamy Sans Rupa Aksara by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

PerakGrafis· 2025

Bellamy Sans Rupa Aksara

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award Perak Winner in Grafis Category

99,866

Verified Award Winner

Verify Award Status for #167745

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bellamy Sans Rupa Aksara

Bellamy Sans inggih punika rupa aksara sans-serif kontemporer ingkang ngwangunaken malih gaya grotesque kanthi sensibilitas modern ingkang alus. Adhedhasar tradhisi tipografi Swiss, punika njunjung prinsip inti netralitas kaliyan ngenalaken pendekatan ingkang luwih lembut tumrap rigiditas khas grotesque klasik. Kontras ingkang alus saha kurva ingkang dipundamel kanthi tliti paring elegansi ekspresif ingkang prasaja dhateng rupa aksara punika, kanthi kajelasan ingkang medal tanpa gumantung dhateng ornamentasi ingkang berlebihan.

The Recognition

About the A' Design Award Perak

Bellamy Sans Rupa Aksara menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Bellamy Sans Rupa Aksara dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Bellamy Sans Rupa Aksara iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bellamy Sans is a contemporary sans-serif typeface that reimagines the grotesque style with a refined, modern sensibility. Rooted in the tradition of Swiss typography, it maintains the core principle of neutrality while softening the rigidity often associated with classic grotesques. Its subtle contrast and carefully shaped curves lend it an understated elegance—minimalist yet expressive, free from superfluous ornamentation.
Dimensions & Packaging: The book is 120 pages, with the first section demonstrating the robustness of the font in use, the back pages are dedicated to the individual weights and glyphs.
Tags: Type design, Typeface, Specimen
Production Technology: The font was digitally created and supported by over 200 Latin languages. The cover was printed onto a recycled board, the internal pages onto 150gsm recycled paper and the book was hand-sewn.
Design Challenge: The primary challenge of this research lies in exploring how the utilitarian principles of historical grotesque typefaces with the nuanced sophistication of contemporary typography. It required addressing how typographic neutrality, clarity, simplicity, and versatility concepts can be reinterpreted through humanistic forms without compromising their functional essence. Additionally, the research must investigate how subtle design refinements can contribute to the evolution of modern typographic practices while honoring historical influences.
Research: This research investigates the design philosophy and developmental process behind the font and explores how Bellamy Sans bridges the gap between the minimalist, utilitarian principles of historical grotesques and the nuanced sophistication of contemporary typography. Central to its design is typographic neutrality, emphasizing clarity, simplicity, and versatility. However, Bellamy Sans reinterprets these qualities through a more humanistic lens, introducing subtle refinements that balance mechanical precision with organic warmth. This research highlights the typeface’s role in evolving modern typographic practices, offering insights into how historical influences can be harmonized with contemporary design needs.
Inspiration: The inspiration behind Bellamy Sans stems from a desire to bridge the gap between the functional clarity of mid-20th-century grotesque typefaces and the nuanced sophistication of contemporary design, embracing the idea of typographic neutrality—prioritizing clarity, simplicity, and versatility while reinterpreting these qualities with a more humanistic approach. The typeface was conceived to soften the rigidity often found in classic grotesques.
Project Duration: The initial designs were designed in November 2023 with the digital font launched in September 2024.
Operation Flow: The Specimen book was sent to the first ten companies that ordered the complete family.
Team Members: Paul Henry Robb
Moria Bartoloni
Image Credits: Paul Henry Robb