Pepsi Diner Milan 2024 Interior Diner Pop-Up by PepsiCo Design and Innovation

Pepsi Diner Milan 2024 Interior Diner Pop-Up by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Perunggu in Desain Ruang Njero lan Pameran Competition Category.

PerungguNjero Griya· 2025

Pepsi Diner Milan 2024 Interior Diner Pop-Up

by PepsiCo Design and Innovation

A' Design Award Perunggu Winner in Njero Griya Category

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Verified Award Winner

Verify Award Status for #169617

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Diner Milan 2024 Interior Diner Pop-Up

Pepsi Diner Milan 2024 minangka interior diner pop-up sing digawe minangka papan merek sementara ing Milan. Desain iki nggawa konsep diner New York menyang Eropa, minangka aktivasi diner pisanan ing njaba Amerika Serikat. Interior iki nggunakake logo Pepsi anyar lan sistem identitas visual sing anyar. Referensi budaya pop Italia, kalebu sepak bola lan musik, digunakake ing sajroning ruang, lan program karo selebritis Italia dikurasi kanggo para tamu. Tujuane yaiku kanggo nyambung karo pamirsa Eropa kanthi nglebokake budaya lokal ing crita merek.

The Recognition

About the A' Design Award Perunggu

Pepsi Diner Milan 2024 Interior Diner Pop-Up menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Pepsi Diner Milan 2024 Interior Diner Pop-Up dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Pepsi Diner Milan 2024 Interior Diner Pop-Up nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
Inspiration: The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

Read the Press Release