Espada Selvagem Fungsi Identitas Visual by Pedro Panetto

Espada Selvagem Fungsi Identitas Visual by Pedro Panetto is a highly esteemed winner of the very prestigious 2025 A' Design Award Perunggu in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

PerungguGrafis· 2025

Espada Selvagem Fungsi Identitas Visual

by Pedro Panetto

Client: Pedro Panetto

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #170535

View at A' Design Award Press Release Award Badge

Colors

The Design

About Espada Selvagem Fungsi Identitas Visual

Espada Selvagem yaiku identitas visual kanggo klub anggar abad pertengahan ing Brasil. Desain iki diilhami saka kewan-kewan ing heraldik kuna, sing diinterpretasi maneh kanthi cara modern. Jaguar dipilih amarga kewan iki asli saka Brasil lan nggambarake kacepetan, energi, lan semangat kompetitif. Tutul-tutul jaguar dibentuk saka bunderan sing uga nyiptakake kesan gerakan. Gambar iki ngetutake proporsi golden ratio. Simbol iki digawe nganggo format vektor, saengga identitas iki bisa ditrapake ing seragam, patch, buku, medali, gendera, lan media sosial kanthi macem-macem ukuran.

The Recognition

About the A' Design Award Perunggu

Espada Selvagem Fungsi Identitas Visual menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Espada Selvagem Fungsi Identitas Visual dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Espada Selvagem Fungsi Identitas Visual nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
Dimensions & Packaging: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
Tags: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
Production Technology: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
Design Challenge: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
Research: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
Inspiration: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
Project Duration: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
Operation Flow: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.