Batchwell Proyek Branding dening Po-Hsuan Chu

Karya Batchwell Proyek Branding dening Po-Hsuan Chu minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2025 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2025

Batchwell Proyek Branding

dening Po-Hsuan Chu

Klien: Batchwell

Pemenang A' Design Award Perunggu ing Kategori Grafis

12,583

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #170942

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Batchwell Proyek Branding

Kemasan Batchwell sing dirancang ulang nggabungake estetika retro modern sing kandel karo ketrampilan sing apik, nggawe desain sing nggumunake sacara visual nanging uga fungsional banget. Warna sing cerah lan tipografi sing resik nambah penampilan ing rak, dene kantong sing entheng lan sachet sing intuitif njamin panggunaan sing gampang. Ngimbangi kualitas kerajinan karo kepraktisan, desain iki ngidini konsumen nikmati koktail premium kapan wae, ing ngendi wae. Saben rincian ningkatake pengalaman ngombe, nggawe koktail kerajinan luwih gampang diakses lan disenengi kanthi usaha minimal.

Pangakuan

Babagan A' Design Award Perunggu

Batchwell Proyek Branding menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Batchwell Proyek Branding dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Batchwell Proyek Branding nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Batchwell refreshed its branding and packaging to reflect its true identity—quality cocktails made effortless. Designed with the modern consumer in mind, the innovative packaging features lightweight, resealable pouches with individually portioned sachets, ensuring perfectly balanced drinks in seconds. This eliminates the hassle of measuring and cleanup while enhancing portability and durability. The revitalized design strengthens Batchwell’s connection with consumers, blending style, function, and convenience seamlessly.
Ukuran & Kemasan: Packaging: 6.5” x 8” x 3”
Tag: Cocktail Dry Mix, Packaging Design, Food and Beverage Design
Teknologi Produksi: Flexible packaging - less susceptible to damage, Brighter/bolder colors - encompasses a more authentic feel for product fit, Illustrations - paint a much clearer picture of what the product is.
Tantangan Desain: While the old packaging represented the quality of the product, it didn’t represent the settings in which customers use the product(on the go, travel, adventure). The new design speaks to that and embodies the true nature of the product use.
Riset: Designed for Real Moments
Beyond aesthetics, our packaging is designed to be easily transportable and practical. Our new pouches make the product easier to ship and less susceptible to damage. The packaging is lightweight, resealable, and easy to carry. The individual sachets ensure consistency and the perfect cocktail every time.

A New Era
Our refreshed design has helped paint a clearer picture of what our product is, bridging the gap for first-time customers and further appealing to those who are ready for another round. We’re continuing our mission to make high-quality cocktails more convenient, portable, and fun. Batchwell is more than just a drink—it’s about embracing the good times, sharing great moments, and never compromising on what you love.
Before Batchwell, you had to choose between quality or convenience. Now, you get both.
Inspirasi: Batchwell’s rebranding was inspired by the idea of making quality cocktails effortlessly accessible. The goal was to bridge the gap between convenience and craft, ensuring that anyone—whether hosting, traveling, or simply unwinding—could enjoy a great drink without the hassle. The design draws inspiration from the bold energy of vintage cocktail culture, reimagined through a modern-retro lens to feel fresh, fun, and approachable. The vibrant color palette, playful typography, and intuitive packaging reflect Batchwell’s free-spirited nature, making every mix an experience worth savoring.
Durasi Proyek: Duration: 2023-2024
Location: VENICE BEACH, CA
Alur Operasi: Batchwell’s refreshed branding and packaging embody its essence—premium quality made effortlessly enjoyable. The bold, modern-retro design, with vibrant colors and refined illustrations, reflects its free-spirited yet artisanal nature. Balancing shelf impact with a premium feel, the new look enhances visibility and usability, inviting consumers to celebrate, reminisce, and unwind with every sip.