Freistil Identitas Perusahaan dening Ina Oakley

Karya Freistil Identitas Perusahaan dening Ina Oakley minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2025 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2025

Freistil Identitas Perusahaan

dening Ina Oakley

Klien: Freistil Praxis Caspary

Pemenang A' Design Award Perunggu ing Kategori Grafis

12,213

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #171891

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Freistil Identitas Perusahaan

Freistil minangka identitas perusahaan sing digawe kanggo praktik fisioterapi. Identitas iki nyakup media cetak lan digital, kalebu kertu bisnis, banner, busana, lan situs web. Jeneng Freistil ateges gaya bebas lan nuduhake metode perawatan sing fleksibel sing dipilih kanggo saben pasien. Unsur ilustratif nyambungake kaprigelan tradhisional karo gagasan modern, dene logo basis teks kanthi efek regang nuduhake gerakan lan sipat mbukak. Skema werna nggunakake ungu, koral, putih semu krem, lan biru. Kertas alus lan bahan sing lestari dipilih, lan pemasok lokal digunakake yen bisa.

Pangakuan

Babagan A' Design Award Perunggu

Freistil Identitas Perusahaan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Freistil Identitas Perusahaan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Freistil Identitas Perusahaan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
Ukuran & Kemasan: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
Tag: Health, Openminded, Rethinking, Modern, Tradition, Freedom
Teknologi Produksi: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
Tantangan Desain: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
Riset: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
Inspirasi: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
Durasi Proyek: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
Alur Operasi: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
Paten: buero inaoakley, 2024
Anggota Tim: Ina Oakley and Anne-Marie Bayer
Kredit Gambar: Mockup Maison, Adobe Firefly and Nastasic