Coffee Machine Poster Visual Kunci dening Edward Lu

Karya Coffee Machine Poster Visual Kunci dening Edward Lu minangka pemenang sing diajeni banget saka A' Design Award Wesi 2026 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2026

Coffee Machine Poster Visual Kunci

dening Edward Lu

Klien: Lumine

Pemenang A' Design Award Wesi ing Kategori Grafis

4,860

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #175312

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Coffee Machine Poster Visual Kunci

Coffee Machine yaiku sakumpulan poster visual kunci sing digawe kanggo saperangan mesin kopi. Poster-poster iki ngedohi citra gaya urip santai sing lumrah ing promosi mesin kopi lan luwih fokus marang warisan sing wis suwe lan rekayasa Jerman. Sorotan cahya nyambungake jaman biyen karo saiki ing saben adegan. Papat seri produk diwenehi papat tema: komponen industri, inovasi teknologi, tetenger donya, lan kaelokan rekayasa. Rodha gigi, chip sirkuit, arsitektur miniatur, lan planet-planet kosmos dadi metafora visual. Adegan-adegan kasebut dibangun lan dirender nganggo piranti lunak 3D.

Pangakuan

Babagan A' Design Award Wesi

Coffee Machine Poster Visual Kunci menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Coffee Machine Poster Visual Kunci dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Coffee Machine Poster Visual Kunci diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The history of coffee machines dates back to the early 1900s. The theme of the visuals is the conveyance of German engineering excellence and its enduring legacy spanning over a hundred years.

To make the products stand out, the design diverged from the conventional communication approach that emphasizes a leisurely lifestyle, commonly seen in coffee maker promotions, by focusing on creativity rooted in the long-standing heritage and distinctive German engineering excellence.
Ukuran & Kemasan: The original posters were designed at 3634px x 2045px, 72 dpi.
Tag: Graphic Design, Key Visual, Advertisement Design, Poster
Teknologi Produksi: The scene is built and rendered in 3D softwares including 3DS and Rhino, and refined in Photoshop.
Tantangan Desain: The most challenging part was balancing the products' heritage with a modern, youthful expression and conveying the core product value precisely through visual metaphors.

The challenge lies in striking a balance between technical precision (e.g., chip structure) and emotional appeal (e.g., "world flavors") to fulfill both functional and cultural expectations of coffee machine users.
Riset: Through research on varieties of coffee from around the world, we gained a deeper understanding of coffee and its machines. This allowed us to categorise four series into four unique themes: industrial components, technological innovations, global landmarks, and engineering marvels, infusing each line with a distinct identity while effectively differentiating their features and tiers.
Inspirasi: The visual concept features a beam of light stretching from the past to the present, connecting history with modernity.

EQ300 transitions from ancient mechanics to today's refined craftsmanship.

EQ500 evolves from early integrated circuits to modern chips.

EQ700 journeys from the ancient Roman Colosseum to the modern Sydney Opera House.

EQ900 showcases the progression from one of the first coffee machines in the early 1900s to today's advanced countertop machine.
Durasi Proyek: The project started in December 2024 and ended in April 2025.
Alur Operasi: Visual symbolism is used in the designs:
Gears and circuit chips metaphorically represent "Hardcore Smart Extraction".
Miniature architectural landscapes symbolize "Global Flavors".
Cosmic planets embody "Premium Futurism".

The design uses layered narrative approach. A tiered storytelling structure links product offerings and attributes, strengthening the "Tech-Culture-Future" narrative arc.

Using multi-scale visuals (micro to macro), the design honors German craftsmanship and reimagines future coffee experiences, bridging technical precision with creative storytelling.
Anggota Tim: Creative Director: Edward Lu
Planner: Penn Pan
Project Management: Cindy Li
3D Designers: Shihao Sun and Qi Qian