Yuplet Branding Identitas Korporat dening Jake Wilkins

Karya Yuplet Branding Identitas Korporat dening Jake Wilkins minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2026 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2026

Yuplet Branding Identitas Korporat

dening Jake Wilkins

Klien: Yuplet

Pemenang A' Design Award Perunggu ing Kategori Grafis

7,360

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #175650

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Yuplet Branding Identitas Korporat

Yuplet Branding yaiku identitas korporat sing digawe kanggo pasar (marketplace) produk gaweyan tangan lan produk sing lestari. Sistem iki dipusatake ing motif rembulan sabit, sing ditrapake kanthi konsisten ing wordmark khusus, ikonografi, ilustrasi, lan tata letak. Werna ijo cerah nandhani pengalaman panuku, dene ungu sing sugih nuntun para bakul, saengga saben klompok pangguna nduweni tandha visual sing cetha. Wujud sing mbunder, kontras sing kuwat, lan pratandha mobile-first, sing dijupuk saka riset karo konsumen enom, ngluwihake identitas iki ing sakabehe titik sentuh digital lan cetak. Aset digital disiyapake ing format vektor.

Pangakuan

Babagan A' Design Award Perunggu

Yuplet Branding Identitas Korporat menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Yuplet Branding Identitas Korporat dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Yuplet Branding Identitas Korporat nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Ukuran & Kemasan: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Tag: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Teknologi Produksi: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Tantangan Desain: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Riset: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Inspirasi: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Durasi Proyek: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Alur Operasi: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Anggota Tim: Jake Wilkins