Ruh Fungsi Utama: Identitas Korporat by Khalinur Marupova

Ruh Fungsi Utama: Identitas Korporat by Khalinur Marupova is a highly esteemed winner of the very prestigious 2026 A' Design Award Perunggu in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

PerungguGrafis· 2026

Ruh Fungsi Utama: Identitas Korporat

by Khalinur Marupova

Client: You Are Art

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #178744

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ruh Fungsi Utama: Identitas Korporat

Teks Buku: Ruh yaiku sawijining identitas olahraga lan gaya urip kanthi oyod budaya kang kailhamake saka obahan, alam, lan urip kang sadhar. Logone nyawijiake wujud labirin kang nglambangake lelampahan manungsa, unsur sidik jari kang nuduhake identitas lan warisan, sarta garis tipografi kang kapengaruh dening wujud pagunungan Kazakh. Sistemé nyeimbangake warisan lan modernitas liwat basa visual kang bisa diskala kang nyambungake pengalaman pribadi karo memori kolektif, nggawe ananing merek kang béda lan lestari.

The Recognition

About the A' Design Award Perunggu

Ruh Fungsi Utama: Identitas Korporat menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Ruh Fungsi Utama: Identitas Korporat dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Ruh Fungsi Utama: Identitas Korporat nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ruh is a culturally rooted sports and lifestyle identity system built on the idea that human strength originates from the land. Everything we consume grows from the earth, and this natural energy becomes part of human movement and physical expression. Inspired by the mountains of Kazakhstan, the identity translates this philosophy into a contemporary visual language reflecting strength, balance, and motion. Rather than serving as a decorative reference, Ruh functions as a scalable system where cultural meaning is embedded into structure, allowing the identity to adapt across applications and extend from sportswear into everyday life.
Dimensions & Packaging: Ruh is a fully scalable identity system designed for use across apparel, packaging, print, digital platforms and spatial applications. The modular grid ensures consistent reproduction across sizes and materials.
Tags: Ruh, cultural identity, sportswear branding, lifestyle branding, Kazakh heritage, tamga symbolism, labyrinth concept, topographic design, modular identity system, contemporary brand system
Production Technology: The identity was developed using vector-based construction, grid systems and iterative form exploration. Topographic line studies and symbolic abstraction techniques were used to translate traditional forms into scalable contemporary graphics. Files are prepared for high-resolution digital and print production.
Design Challenge: The primary challenge was translating culturally sensitive ancestral symbolism into a modern sports and lifestyle identity while maintaining authenticity and clarity. The process required balancing organic forms with structured geometry, ensuring both emotional resonance and functional adaptability within a global market context.
Research: The research focused on transforming a culturally rooted Kazakh brand into a contemporary identity while preserving its cultural code. The key challenge was maintaining authenticity while ensuring clarity, scalability, and global readability. The study combined analysis of traditional symbolic structures with the exploration of Kazakh mountain forms and topographic patterns. These insights informed the development of a modular identity system that translates cultural meaning into a structured, adaptable visual language suitable for international expansion.
Inspiration: Ruh translates Kazakh mountain topography and ancestral symbolic systems into a contemporary visual identity. Rooted in the concept of inner spirit, the project explores how landscape, memory, and inherited cultural logic can be transformed into a structured design language. Inspired by natural formations and tamga symbolism, the identity reflects continuity, movement, and inner strength within a modern global context.
Project Duration: The project was developed in 2025 between Kazakhstan and Los Angeles. It combines cultural research rooted in Kazakh heritage with contemporary design methodologies studied in the United States.
Operation Flow: The Ruh identity functions as a modular visual system adaptable across apparel, print, digital and environmental applications.

The symbol, grid structure and motion-inspired graphic elements create a consistent rhythm across touchpoints. The system ensures recognizability while allowing flexibility in scale, composition and material use. It is designed to support brand storytelling through pattern expansion, movement-based compositions and layered visual narratives.