Prepd Fungsi Utama: Identitas Merek dening Cansu Dagbagli Ferreira

Karya Prepd Fungsi Utama: Identitas Merek dening Cansu Dagbagli Ferreira minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2026 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2026

Prepd Fungsi Utama: Identitas Merek

dening Cansu Dagbagli Ferreira

Klien: Cansu Ferreira

Pemenang A' Design Award Perunggu ing Kategori Grafis

6,988

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #181178

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Prepd Fungsi Utama: Identitas Merek

Teks Buku: Prepd minangka platform pangiriman panganan inovatif kang ngowahi resep influencer digital dadi sajian kang disiapake kanthi profesional. Identitasé fokus ing estetika kang wani lan modheren, dirancang kanggo ngobrak-abrik jagad teknologi panganan. Kanthi logotype pinter kang nampilake wajan penggorengan ing ruang negatif sarta palet Ijo lan Lime kang kontras dhuwur, merek iki ngrayakake sesambungan antarane para kreator lan konsumen. Liwat fotografi kang ekspresif lan ngutamakake manungsa uga geometri kang resik, Prepd ngowahi tumindak scrolling dadi pengalaman dhahar kang nyata lan berkualitas dhuwur.

Pangakuan

Babagan A' Design Award Perunggu

Prepd Fungsi Utama: Identitas Merek menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Prepd Fungsi Utama: Identitas Merek dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Prepd Fungsi Utama: Identitas Merek nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
Ukuran & Kemasan: Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
Tag: food, app, delivery, digital, modern, colorful
Teknologi Produksi: The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
Tantangan Desain: The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
Riset: Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
Inspirasi: The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
Durasi Proyek: 6 months, France and Saudi Arabia
Alur Operasi: For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.