DuePiùTre – Più Che Hamburger Identitas Visual by Laura Ferrario

DuePiùTre – Più Che Hamburger Identitas Visual by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award Perunggu in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

PerungguGrafis· 2017

DuePiùTre – Più Che Hamburger Identitas Visual

by Laura Ferrario

Client: Ferrariodesign

A' Design Award Perunggu Winner in Grafis Category

15,750

Verified Award Winner

Verify Award Status for #57055

Jelajahi Layanan Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About DuePiùTre – Più Che Hamburger Identitas Visual

DuePiùTre minangka bistrot cilik sing nawakake Ora mung Hamburger, nanging uga pastrami lan bir bisa pitik, kabeh ditekani maneh karo produk Italia sing seger lan asli. Bulldog dipilih amarga nalika Perang Donya I minangka maskot Angkatan Laut Amerika Serikat, lan amarga iki minangka asu pet salah sawijining mitra bistrot. Kanggo ijol kanggo jeneng nemokke panggonan, desain kalebu kupluk chef kang kanggo bulldog lan mbayari-mati sing nyoba kanggo ngirim idea saka panyiapan kurban pangan ing cara sing luwih langsung.

The Recognition

About the A' Design Award Perunggu

DuePiùTre – Più Che Hamburger Identitas Visual menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. DuePiùTre – Più Che Hamburger Identitas Visual dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. DuePiùTre – Più Che Hamburger Identitas Visual nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
Tags: Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
Production Technology: The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
Design Challenge: The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
Inspiration: A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
Project Duration: The project started in April 2015 in Milano and is going on now concerning social and communication
Team Members: Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa
Image Credits: Fotoforma