Kalitva Katalog Produk dening Lana Raizen

Karya Kalitva Katalog Produk dening Lana Raizen minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2019 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2019

Kalitva Katalog Produk

dening Lana Raizen

Klien: Kalitva

Pemenang A' Design Award Perunggu ing Kategori Grafis

13,921

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #73261

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Kalitva Katalog Produk

Katalog digawe kanggo produsen masakan masak Rusia. Minangka asil familiarizasi lengkap lan analisis komparatif kabeh koleksi, rempah-rempah, sayur-sayuran lan sayuran sing paling cocog dipilih, sing nglengkapi desain katalog kasebut lan nyorot kaluwihan saben koleksi. Tutup utama katalog digawe kanthi potongan kanthi bentuk wajan, sing bisa ditampilake foto warna koleksi. Ngalahake panci goreng lan panci ing tutup kapindho dieloni nganggo lacquer sing ndemek alus, niru jangkoan nyata sing diatasi.

Pangakuan

Babagan A' Design Award Perunggu

Kalitva Katalog Produk menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Kalitva Katalog Produk dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Kalitva Katalog Produk nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Ukuran & Kemasan: Width 210 mm x Depth 9 mm x Height 250 mm
Tag: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Teknologi Produksi: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Tantangan Desain: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Riset: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Inspirasi: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Durasi Proyek: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Alur Operasi: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Anggota Tim: Lana Raizen
Kredit Gambar: Photographer: Sergey Fedotov, Kalitva