Pagoda Identitas Perusahaan dening 1983Asia

Karya Pagoda Identitas Perusahaan dening 1983Asia minangka pemenang sing diajeni banget saka A' Design Award Wesi 2020 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2020

Pagoda Identitas Perusahaan

dening 1983Asia

Klien: 1983Asia

Pemenang A' Design Award Wesi ing Kategori Grafis

17,946

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #86954

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Pagoda Identitas Perusahaan

Pagoda iku identitas perusahaan sing digawe kanggo perusahaan woh-wohan Tiongkok. Identitas iki dibangun ing sekitar loro maskot kethek, sing digambar dhisik minangka sketsa pensil banjur dikembangake nganggo piranti lunak desain digital. Kethek dipilih amarga ana gandhengane karo woh-wohan ing budaya Tiongkok, ing kono uga dadi simbol kawicaksanan lan kawanenan. Maskot-maskot kasebut nari liwat papat mangsa, lan kembang-kembang ing sakiwa tengene owah miturut swasana ati. Werna-werna kasebut nyritakake kembang, mangsa, lan alam. Proses pencetakan nggunakake lapisan ultraviolet lan hot stamping. Tujuane yaiku nampilake budaya Asia kanthi ngormati kauripan alam.

Pangakuan

Babagan A' Design Award Wesi

Pagoda Identitas Perusahaan menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Pagoda Identitas Perusahaan dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Pagoda Identitas Perusahaan diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.
Ukuran & Kemasan: UV, hot stamping
Tag: Package design, totem, traditional culture, Asian design, fruits
Teknologi Produksi: 1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.
Tantangan Desain: The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.
Riset: Chinese symbol and totem research
Inspirasi: Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.
Durasi Proyek: this project finished in end of 2017 in Shenzhen China
Alur Operasi: Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.
Paten: 1983ASIA
Anggota Tim: Yao
Susu
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
Kredit Gambar: 1983ASIA