Peace and Presence Well-Being Branding dening Lisa Winstanley

Karya Peace and Presence Well-Being Branding dening Lisa Winstanley minangka pemenang sing diajeni banget saka A' Design Award Perak 2020 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerakGrafis· 2020

Peace and Presence Well-Being Branding

dening Lisa Winstanley

Klien: Peace & Presence Well-being UK

Pemenang A' Design Award Perak ing Kategori Grafis

53,446

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #87317

Jelajahi Luwih Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Peace and Presence Well-Being Branding

Peace and Presence Well-being minangka perusahaan terapi holistik sing berbasis ing Inggris sing nyedhiyakake layanan kayata refleksologi, pijet holistik lan reiki kanggo rejuvenate awak, pikiran lan roh. Basa visual merek P&PW didegake kanthi kepinginan kanggo njaluk negara sing tentrem, tenang lan santai sing diilhami dening kenangan masa kanak-kanak nostalgia, khusus saka flora lan fauna sing ditemokake ing pinggir kali lan lanskap alas. Palet warna njupuk inspirasi saka fitur Water Georgia ing negara asli lan teroksidasi maneh nggunakake nostalgia ing jaman biyen.

Pangakuan

Babagan A' Design Award Perak

Peace and Presence Well-Being Branding menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Peace and Presence Well-Being Branding dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Peace and Presence Well-Being Branding iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Ukuran & Kemasan: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Tag: branding, visual identity, logo, stationery, packaging, merchandise
Teknologi Produksi: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Tantangan Desain: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Riset: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Inspirasi: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Durasi Proyek: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Alur Operasi: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.