Meat n Beer Desain Merek by Mateus Matos Montenegro

Meat n Beer Desain Merek by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

PerungguGrafis· 2020

Meat n Beer Desain Merek

by Mateus Matos Montenegro

Client: Meat n Beer

A' Design Award Perunggu Winner in Grafis Category

13,375

Verified Award Winner

Verify Award Status for #87395

Jelajahi Layanan Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Desain Merek

Daging n Beer dianggep minangka toko unggulan sing adol daging lan bir khusus. Inspirasi kanggo logo kasebut asalé saka gabung saka loro produk unggulan. Saka kepala sapi tradisional kanthi tanduk sing ditandhani, ganti kanthi desain ikonik ing vektor kerangka kabel modern modern, berinteraksi karo unsur tradisional liyane, botol bir. Kesatuan kasebut ana ing papan sing positif lan negatif, kanthi ringkes lan elegan dadi simbol siji ing endi teks lan gambar nggawe gambar siji. Typografi muter lan nyampur font industri gaya lawas nganggo Naskah sing luwih modern.

The Recognition

About the A' Design Award Perunggu

Meat n Beer Desain Merek menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Meat n Beer Desain Merek dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Meat n Beer Desain Merek nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro