The Passion of the Card Leadlight Series Promosi Dhiri dening Rebecca Burt

Karya The Passion of the Card Leadlight Series Promosi Dhiri dening Rebecca Burt minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2020 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2020

The Passion of the Card Leadlight Series Promosi Dhiri

dening Rebecca Burt

Klien: Flexicon

Pemenang A' Design Award Perunggu ing Kategori Grafis

12,304

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #90602

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan The Passion of the Card Leadlight Series Promosi Dhiri

Jendhela kaca berwarna apik nalika diuripake srengenge lan uga cara sing unik kanggo nampilake desain lan proses percetakan iki. Kertu bisnis iki meh digawe tangan. Layar sutra dicithak ing stok plastik sing jelas banjur garing siji warna sekaligus. Wilayah sing jelas dianggep warna kanggo mbukak kunci potensial desain lengkap. Segel pearlescent lan overgloss UV ngrampungake proses kasebut lan nggawe efek sing canggih. Desain kasebut pancen urip nalika kertu kasebut dipasang menyang jendela.

Pangakuan

Babagan A' Design Award Perunggu

The Passion of the Card Leadlight Series Promosi Dhiri menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. The Passion of the Card Leadlight Series Promosi Dhiri dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. The Passion of the Card Leadlight Series Promosi Dhiri nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
Ukuran & Kemasan: Stock is clear PVC plastic. Width 55mm x Height 90mm.
Tag: Brand Identity, Business Card, Screenprinting, Graphic Design
Teknologi Produksi: Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
Tantangan Desain: The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
Riset: I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
Inspirasi: The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
Durasi Proyek: Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
Alur Operasi: Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
Anggota Tim: Evan Reiman.
Kredit Gambar: Image #1: Photographer Aaron Lang, Product Photography
Image #2: Photographer Aaron Lang, Product Photography
Image #3: Photographer Aaron Lang, Product Photography
Image #4: Photographer Aaron Lang, Product Photography
Image #5: Photographer Aaron Lang, Product Photography