U15 Seri Fotografik dening Tiago Marques

Karya U15 Seri Fotografik dening Tiago Marques minangka pemenang sing diajeni banget saka A' Design Award Perak 2020 sing bergengsi ing Kategori Kompetisi Desain Fotografi lan Manipulasi Foto.

PerakFotografi· 2020

U15 Seri Fotografik

dening Tiago Marques

Pemenang A' Design Award Perak ing Kategori Fotografi

46,970

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #90822

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan U15 Seri Fotografik

Proyek seniman njupuk kesempatan saka bangunan U15 kanggo nggawe asosiasi karo unsur alami sing ana ing imajinasi kolektif. Mupangati struktur bangunan lan bagean kasebut, kanthi warna lan wujud, dheweke nyoba nggawe luwih akeh lokasi spesifik kaya ing Taman Wétan Cina, Menara Setan Amerika, minangka ikon alami sing umum kaya banyu terjun, kali, lan lereng rock. Kanggo menehi interpretasi beda ing saben gambar, seniman njelajah bangunan kasebut kanthi pendekatan minimalis, nggunakake sudut lan sudut pandang sing beda.

Pangakuan

Babagan A' Design Award Perak

U15 Seri Fotografik menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. U15 Seri Fotografik dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. U15 Seri Fotografik iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The project aims to evoke, from the artists' architecture photographs, elements present in nature. That photographs exploit the U15's aseptic shapes in a sharp relationship with landscape stereotypes present in our subconscious, like waterfalls, mountains, waves, and more.

U15 is a photographic series that links two contrasting realities, generating a new vision of the building. Every single frame conveys two different interpretations.
Ukuran & Kemasan: To achieve the highest dynamic range possible, they opted to work in RAW format. Thanks to that, during the post-production, Tiago and Tania were able to handle shadows, highlights, and sporadic reflections, keeping a well-balanced contrast, without a more invasive file manipulation.
Tag: architecture, architectural photography, photography, cityscape, building, milano, italy, milan, design, futuristic, minimal, minimalism, metal, material, nature, natural, environment, ambient, waterfall, rocky slope, waves, mountains, cortex, relationship, trees, U15
Teknologi Produksi: In this photographic series, they had intentionally overexposed the sky, to focus the attention entirely on the structure and its features.

The artists preferred to work during the afternoon, with the highest luminosity, to perform in freehand take advantage of more dynamic frames, keeping a minimalist approach.
Tantangan Desain: The major challenge was to show the building from several angles. The pictures should have suggested multiple interpretations. To did it, the artists took several shots, trying to forecast the final result.

It was a goal hard to reach because they had to keep focused on the collective imaginary of nature during all the creative processes.
Riset: To find the right photographs for the project, Tiago and Tania had created a lot of calls to actions in the social networks. The massive reaction of people helped to define that selection. From the 13.459 interactions, 64% of them came from a target with an age of mid 18 and 35 years old. The results were mostly in accord with the artists' proposals. They also noticed that most of the suggestions to change the comparison came from accounts under 30.
Inspirasi: The building U15, subject of Tiago and Tania's photographic series, is located in a part of the new district of north Milanofiori, in Milano. Designed by Cino Zucchi Architetti, the structure is in a continuing relationship with the design of the green.

The artists inspired by the masterplan idea, take advantage of the shapes, colors, and materials of U15, to develop a photographic concept which wants to combine the building design with traditional nature landscapes.
Durasi Proyek: The project started on the 14th of April 2018 in Milanofiori. It requested several months of work, including a first selection, associations with natural landscapes, online pools, post-production, the second round of online pools, final selection, and release on our website.
Alur Operasi: Working on U15, the artists obtained a lot of different shots, which caused a long selection process.

The hardest part was to find photographs that could best fit the idea. They made several pools online to individuate the most intuitive association.

To realize this photographic series, they plan to use the lambda chromogenic print technology, keeping a faithful representation of the U15's metallic tones and utilize the same building's materials to frame the prints.
Anggota Tim: Tiago Marques
Tania De Pascalis
Kredit Gambar: Main image: Photographer, Tania De Pascalis, Waterfall 2018
Image #1: Photographer, Tiago Marques, Mountains 2018
Image #2: Photographer, Tania De Pascalis, Cortex 2018
Image #3: Photographer, Tiago Marques, Waves 2018
Image #4: Photographer, Tiago Marques, Rocky slope 2018