Borboleta Sistem Merek dening Juan Eugenio Mallo Camera

Karya Borboleta Sistem Merek dening Juan Eugenio Mallo Camera minangka pemenang sing diajeni banget saka A' Design Award Perak 2020 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerakGrafis· 2020

Borboleta Sistem Merek

dening Juan Eugenio Mallo Camera

Klien: Balko Argentina S.a

Pemenang A' Design Award Perak ing Kategori Grafis

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #91454

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Borboleta Sistem Merek

Borboleta minangka sistem merek sing digawe kanggo rong jaringan pom bensin sing diduweni dening klompok pemilik sing padha ing Brasil. Dislub beroperasi ing sisih lor-wetan lan Equador beroperasi ing sisih lor, lan loro-lorone jaringan tetep nganggo jenengé dhéwé-dhéwé. Sawijining simbol sing dienggo bareng arupa kupu nyambungake rong merek kasebut. Kupu iku nuduhaké transformasi lan pambaruan, lan garis wangunané uga ngélingaké silhouette wilayah Brasil. Telung werna dienggo, siji kanggo saben perusahaan lan werna kaping telu kanggo persatuané. Logo iki dibangun ing dhasar kisi sing adhedhasar modul.

Pangakuan

Babagan A' Design Award Perak

Borboleta Sistem Merek menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Borboleta Sistem Merek dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Borboleta Sistem Merek iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Ukuran & Kemasan: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Tag: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Teknologi Produksi: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Tantangan Desain: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Riset: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Inspirasi: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Durasi Proyek: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Alur Operasi: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Anggota Tim: Juan Eugenio Mallo Camera
Diego Adrián Beas