Unto Communication Tool Identitas Perusahaan dening Unto

Karya Unto Communication Tool Identitas Perusahaan dening Unto minangka pemenang sing diajeni banget saka A' Design Award Wesi 2020 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2020

Unto Communication Tool Identitas Perusahaan

dening Unto

Klien: Unto

Pemenang A' Design Award Wesi ing Kategori Grafis

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Pemenang Penghargaan Terverifikasi

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Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

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Babagan Unto Communication Tool Identitas Perusahaan

Unto Communication Tool minangka sistem identitas perusahaan sing dibangun ing saubengipun kertu nama sing bisa dienggo bareng. Kertu iki ukurane 9 kaliyan 5,4 sentimeter lan nggawa informasi kontak sing padha kaping pindho, sacelak dicithak kesongsong ing dhuwur sing liyane. Garis perforasi die-cut misahake rong blok kasebut, saengga kertu bisa disuwek dadi loro. Sing nduweni nyimpen sabagean lan menehake sabagean liyane, saengga siji kertu bisa tekan kontak kapindho. Identitas iki uga kalebu selebaran kertas koran lan bubble wrap sing dicithak sing dienggo kanggo pengemasan.

Pangakuan

Babagan A' Design Award Wesi

Unto Communication Tool Identitas Perusahaan menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Unto Communication Tool Identitas Perusahaan dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Unto Communication Tool Identitas Perusahaan diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Ukuran & Kemasan: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Tag: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Teknologi Produksi: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Tantangan Desain: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Riset: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Inspirasi: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Durasi Proyek: The project started in July till September 2019, in Taipei.
Alur Operasi: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Anggota Tim: Ming Hsi Chou
Ching Yi Angela Chang
Kredit Gambar: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.