The Moment Kalèndher 2020 dening Xiutao Fu

Karya The Moment Kalèndher 2020 dening Xiutao Fu minangka pemenang sing diajeni banget saka A' Design Award Emas 2020 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

EmasGrafis· 2020

The Moment Kalèndher 2020

dening Xiutao Fu

Klien: Mattenai

Pemenang A' Design Award Emas ing Kategori Grafis

64,650

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #93258

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan The Moment Kalèndher 2020

Kalèndher Moment punika njupuk inspirasi saking kawicaksanan kina Istilah Solar Tiongkok lan Kitab Pengkhotbah ing Alkitab. Ancasipun kangge nggambarake sipat gelisahing masyarakat modern lan ngelingaken tiyang supados ngakeni saben mangsa sarta ngajeni wektu saiki. Wonten ing desain enggal punika, wulan dicithak ing tengahing kaca, dene tanggal disusun miturut busur gradhien. Nalika tanggal lan busur muter searah jarum jam ngubengi pusat, mboko sithik sirna—awit kertas translusen—nuwuhake gagasan puitis bilih kalanggengan kadhapuk saking reroncening wektu saiki.

Pangakuan

Babagan A' Design Award Emas

The Moment Kalèndher 2020 menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. The Moment Kalèndher 2020 dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. The Moment Kalèndher 2020 nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Based on the concept of enjoying the moment, there is a new design expression to show dates in this project. Month is printed in the centre of the page while every date is shown on a gradient arc. Dates and arcs rotates clockwise around it and fade away due to the translucence of tracing paper, which poetically illustrates present and impending loss of time. The Chinese 24 solar terms and daily mottos are highlight of The Moment to strengthen concept and remind people to enjoy the moment.
Ukuran & Kemasan: 185mm x 94mm x 46.5mm
Tag: Calendar, Chinese Twenty-four Solar Terms, Daily Motto, Enjoy The Moment, MATTENAI
Teknologi Produksi: The Moment calendar is produced by high level printing and manufacturing technologies, including . The temperature and humidity were strictly control in the whole process of printing Color testing for pages of solar terms were carried out several rounds to ensure accuracy. Moreover, the high requirement of folding and binding ensures paper alignment for design excellence. The easily-torn line on each page provides a smooth user experience.
Tantangan Desain: The first challenge is to present ancient wisdom about time in contemporary style and minimalism. Designer carefully design the layout of each page, which enable users clearly read the date and motto instead of being interrupted by information of another pages. Afterwards, it spends 6 months to test and choose parchment as final material of inside pages by comparing dozens of paper and considering transparency as well as producibility. The printing process must be dry to avoid the shape change of paper by high humidity.
Riset: Enjoying the moment is a simple truth but easily forgotten, as well as the ancient wisdom of Chinese 24 Solar Terms. Therefore, it is a good chance to look back our cultural as the research background of this project. Designer collected images from ancient poetry of each solar term and chose tradition color to finish 24 illustrations about the Solar Terms. Moreover, many great classic in the world (such as Bible) are also worthy to learning, from which the daily motto on each page be selected.
Inspirasi: Fast-paced lifestyle in China forces many people to race against the clock and brings anxiety more than accomplishment. However, we run to problems when we try to beyond the limitation of time. Everything has its own time and we should do things in proper time. The traditional Chinese 24 Solar Terms shows seasonal change to guide farm work and daily lives. The ancient wisdom inspired me to design a calendar, which could remind people to know the season, follow the time and enjoy the moment.
Durasi Proyek: The project started in August 2018 in Shanghai and finished in September in 2019 in Shanghai.
Alur Operasi: Tearing off a page means time has passed. Next translucent pages could be seen indistinctly just like the coming days. This interaction express that we could neither prolong the past nor touch the future. In other words, the only thing we really have is nowness, is now. In that case, we should enjoy the moment rather than regret for the irreversibility or worry about the uncertainty. The other interesting operation is that users could see rotation of the gradient arc when they jump calendar pages quickly (same principle as frame-by-frame animation). We live in the moment while time is infinite, but eternity is a series of moments.
Paten: Copyright belong to Shanghai Shapher Network Technology Co., Ltd, 2019
Anggota Tim: Creative Director & Designer: Xiutao FU
Kredit Gambar: Echo Chen, 2019