Terark Desain Identitas Visual dening Tong Wen

Karya Terark Desain Identitas Visual dening Tong Wen minangka pemenang sing diajeni banget saka A' Design Award Wesi 2020 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2020

Terark Desain Identitas Visual

dening Tong Wen

Klien: Tong Wen

Pemenang A' Design Award Wesi ing Kategori Grafis

11,004

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #93931

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Terark Desain Identitas Visual

Terark iku identitas visual sing didesain kanggo perusahaan teknologi sing nyedhiyakake layanan pengolahan big data. Desain iki adhedhasar matriks titik sing dikombinasikake karo pirang-pirang warna gradasi. Titik-titik sing kasambung kanthi lancar mbentuk aksara T, aksara pisanan saka jeneng perusahaan. Pirang-pirang shader gradasi wis disedhiyakake, saengga identitas iki bisa disesuaikake kanggo maneka panganggo. Font khusus lan pola titik uga diserahake kanggo digunakake ing media cetak lan materi liyane. Identitas iki ditrapake ing brosur, buku taunan, kertu jeneng, lan botol banyu.

Pangakuan

Babagan A' Design Award Wesi

Terark Desain Identitas Visual menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Terark Desain Identitas Visual dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Terark Desain Identitas Visual diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Ukuran & Kemasan: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Tag: Technology, branding, identity, logo, font
Teknologi Produksi: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Tantangan Desain: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Riset: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Inspirasi: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Durasi Proyek: This project took 3 month from end to end. Main design part was done in San Francisco.
Alur Operasi: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.