Macy’s App Redesign Primary Function: Aplikasi Blanja Seluler by Willy Lai and Dave Torres

Macy’s App Redesign Primary Function: Aplikasi Blanja Seluler by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Teknologi Seluler, Aplikasi lan Piranti Alus Competition Category.

PerakSeluler· 2020

Macy’s App Redesign Primary Function: Aplikasi Blanja Seluler

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award Perak Winner in Seluler Category

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Verified Award Winner

Verify Award Status for #94021

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Macy’s App Redesign Primary Function: Aplikasi Blanja Seluler

Aplikasi Macy's yaiku aplikasi blanja seluler sing didesain maneh ing taun 2019 kanggo piranti Android lan iOS. Aplikasi iki ngidini para pelanggan njlajah lan tuku produk busana, kecantikan, lan omah saka smartphone utawa tablet. Tata letake resik lan prasaja, sarta njupuk inspirasi visual saka media busana lan produk teknologi konsumen. Piranti adhedhasar kamera ndhukung scan lan mbayar, dene fitur augmented reality ngidini para pelanggan ndeleng produk sadurunge tuku. Desain ulang iki adhedhasar riset pangguna sing jero lan umpan balik saka pelanggan, sarta keterlibatan pangguna saya mundhak sawise diluncurake.

The Recognition

About the A' Design Award Perak

Macy’s App Redesign Primary Function: Aplikasi Blanja Seluler menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Macy’s App Redesign Primary Function: Aplikasi Blanja Seluler dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Macy’s App Redesign Primary Function: Aplikasi Blanja Seluler iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.