Macy’s Website Antarmuka Situs Web by Willy Lai and Dave Torres

Macy’s Website Antarmuka Situs Web by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Antarmuka, Interaksi lan Pengalaman Pangguna Competition Category.

PerakAntarmuka· 2020

Macy’s Website Antarmuka Situs Web

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award Perak Winner in Antarmuka Category

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Verified Award Winner

Verify Award Status for #94023

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Macy’s Website Antarmuka Situs Web

Situs Web Macy's minangka antarmuka ritel online sing ngidini pelanggan kanggo njelajah lan tuku produk sing ditawakake dening Macy's. Situs web iki didesain maneh minangka respon marang umpan balik pelanggan, sing ngasilake tata letak sing resik lan prasaja sing kepengaruh saka media fashion lan produk teknologi konsumen. Teknologi web sing responsif ngidini akses liwat komputer laptop, tablet, lan smartphone. Riset sing jero nuntun karya iki, kalebu survei pangguna, wawancara, pengujian A/B, lan pengujian kagunaan. Struktur sing luwih prasaja nyederhanakake proses tuku lan ningkatake keterlibatan pangguna.

The Recognition

About the A' Design Award Perak

Macy’s Website Antarmuka Situs Web menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Macy’s Website Antarmuka Situs Web dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Macy’s Website Antarmuka Situs Web iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.